Maximilian Graf

I’m a former professional basketball player turned business leader who has built a career at the intersection of sport, partnerships, and strategic growth. After nearly a decade competing in Austria’s top league, I transitioned into the business side of sport and earned a dual MBA and MS in Sport Management degree from the University of Massachusetts Amherst. Since then, I’ve worked across global sports organizations and brands including adidas, Fanatics, and The IRONMAN Group, gaining experience in product strategy, partnerships, and commercial growth. Today, I lead sponsorships for the EMEA region at Sportradar and manage strategic growth initiatives focused on expanding partnership opportunities. In this role, I work closely with major rightsholders such as the ATP, Bundesliga, and the NHL to develop commercial partnerships and new revenue streams. Throughout my journey, I’ve seen firsthand how the mindset developed through sport (e.g. teamwork, resilience, preparation, and accountability) translates directly into building sustainable and successful businesses.